Is your ego making you quit?

Never give in! Never give in! Never, never, never, never - in nothing great or small, large or petty. Never give in, except to convictions of honour and good sense.
Winston Churchill

One thing I think can happen for some people is that they give up is because their ego won't allow them to. This ego - one that often appears strong, putting on an image of hardness or toughness - is actually easily damaged, and so in the light of difficult challenge, gives up the fight earlier than it has to, blaming something else instead.

Giving up the fight in a career.
Giving up the fight in a relationship.
Giving up the fight in exercise, or other forms of discipline.

I have been guilty of possessing such an ego which causes me to give up the fight - because it doesn't like to appear bruised. That is, genuinely bruised - in a way that it isn't like a battle scar that comes with an achievement of some kind, but a bruise that comes from not being good enough.

So all talk of limiting negative beliefs may be misguided. The real problem may be the ego - a False Ego or False Self perhaps.

If you have a False Self - maybe because you are actually in some ways a narcissist, like I believe I am - or, alternatively, a weak ego, work on getting rid of it. And the only way to do this is to force it through pain. The pain of failure so great, failure doesn't become a problem any more.